According to the Merriam-Webster Dictionary, journalism is a collection and editing of news for presentation through the media. Public Relation is defined, according to thinkspot.com, as a strategic management of competition and conflict for the benefit of one’s own organization and for mutual benefit of the organization and its public. The relationship between public relations and journalism is their activity on writing. They also like to gather large amounts of information and interview locals. Many of the public relations “pioneers” started to work as journalists. The only thing that makes them different is their channels, scopes, audiences, and objectives.
But how does this relationship changing due to the demise of journalism? According to thinkspot.com, people, especially journalists, draw conclusions incorrectly that journalism is public relations. But that’s part of the reason why journalism is almost dying down to its field. On propublica.org, John Nichols, a nation correspondent and Robert McChesney’s co-author of the book The Death and Life of American Journalism, stated that “the void that is created by the collapse of ‘tradition’ journalism is not being filled by new or digital media, but by public relations.” So in reality, public relation practitioners are generating stories in the media more than reporters in journalism. It goes to show you that both journalism and public relations have the relationship on gathering information and writing, but somehow public relations overpasses journalism due to a gain of “free news” and demising journalism’s traditional ways.