How would you, as a Millennial, who has practically grown up with technology and social media, convince someone in a different generation that social media can be effective (if employed properly) to their business?
Convincing, you say? Well, first I would convince all the older generations that social media is effective by giving them the opportunity to connect with their loved ones and their past with technology. Second, I will give the older generations 6 months of training on how to use social media if I was the boss in an incorporate organization and they are my employees. Third, if all else fails, FORCE. All in all, not all generations want to be caught up with social media and they prefer to be “stable” in their traditions.